Meta recently announced the rollout of the MetaVerify feature to WhatsApp Business users in India, Brazil, Indonesia and Colombia. Meta Veribyte is a Blue Tick facility that officially identifies the company as it is on the X site.
Business users can get this subscription from Meta. The company offers various facilities to Veribyte users not just blue tick facility. Dedicated WhatsApp channel for marketing, custom page creation and calling facility through API.
A new feature is also being introduced where users can call WhatsApp business contacts using the API. This facility is used as customer support number for customers. This way business owners don’t need to share their personal number.